Strong points of our project are the following:

• We can build on our experience with previous projects in industry
• We make energy use and energy reduction potential visible for SME's
• The innovative approach is that we make energy use visible, not only for the technicians, but also for the management, controller and processors. This with the help of direct tools, experts, campaign, industry organisations and financial and energy benchmarks
• We have existing contacts with SME's and industry organizations and a European network within the Graphic Media Industry
• European standardisation (process, approach and tools)
• Energy labelling with the help of a benchmark

In our project we want to make energy and energy reduction visible by:

• Presenting a practical 'Do it yourself scan for SME's
• Promoting energy reduction by 'print it yourself' posters in SME's, folders,'energy mirrors', work instructions (campaign by national industry organisations)
• Making energy costs visible in the financial balance of SME's (financial benchmark and accountancy)
• Making energy use and energy reduction visible for employees, customers, management, industry and Europe
• Training on the job of experts and employers and employees
• Establishing an industry energy reduction standard.